Little Things Make a Big Difference
Recently I had two speaking engagements back-to-back. Both groups had outstanding feedback on their response forms. But I noticed something very interesting….
When the first engagement was over I had a Q & A time with the audience. During the questions, the sponsor asked me in front of everyone “Vicki, how can people learn more from you? Where can they go for more resources?” I smiled with gratitude and shared my website and blog.
When the second engagement was over, I took questions, but none were from the person who introduced me or from that event’s sponsor. And no request for more info….
I didn’t think about it, really. Until I counted up the responses I got from each engagement. Forty three people from the first engagement opted to get more information from me and only eleven did so from the second event. Ironically, both groups reported that they were inspired by what I shared and loved the engagements. But the first group took action.
It occurred to me what a big difference it made to the audience to have someone they know verbally “put their arm around” me. It was as if the first sponsor was saying “Hey, I like Vicki, and I know you like what you just heard, so let’s support her!” I felt like an insider.
As I’ve reflected on that feeling – sharing what I have to offer and being brought “into the fold” – I’ve looked for opportunities to do that for others…
Who can you “put your arm around” in business or in your personal life? If you appreciate what someone has contributed to your life, how can you open doors for them?